Privacy Policy

Effective as of July 1, 2017

Welcome to the web site (the “Web Site”) of ROW52, LLC (“Row52”, “we”, “us” and/or “our”). This Web Site is operated by Row52 and has been created to provide information about our company and to provide visitors to our Web Site (“you” and/or “your”) with access and use of the Row52 Services (as defined in our Terms of Use). This Privacy Policy sets forth Row52’s policy with respect to information, including personally identifiable data (“Personal Data”), that is collected from visitors to the Web Site and users of the Row52 Services. All capitalized terms used in this Privacy Policy and not herein defined shall have the meaning attributed thereto in our Terms of Use.


When you interact with us through our Web Site or Row52 Services, we may collect Personal Data and other information from you, as further described below:

Personal Data That You Provide Through the Web Site or Row52 Services: We collect Personal Data from you when you voluntarily provide such information. For example, we collect information when you create an account, save searches that you have conducted through the Row52 Services, participate in any interactive features of the Row52 Services, fill out a form, request customer support or otherwise communicate with us. The types of information we may collect include your name, e-mail address, telephone number and other contact or identifying information you choose to provide.

By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy. If you use the Web Site and/or any Row52 Services from outside of the United States and submit any Personal Data to us through the Web Site or in connection with any Row52 Services you acknowledge and agree that such Personal Data may be transferred to the offices and servers of Row52 and the authorized third parties referred to herein located in the United States and in third countries (the “Other Countries”). You acknowledge and agree that the privacy and data security laws of such Other Countries may be different from the privacy and data security laws in force in the country in which you reside and agree that the privacy and security laws in effect in the applicable Other Countries may govern how your Personal Data may be collected, used, stored and/or disclosed.

Personal Data and Other Information that You Share With Parts Seekers and/or Parts Sellers: The Row52 Services enable Parts Seekers and Parts Pullers to communicate with each other through private messaging or electronic mail functions on the Web Site. If you elect to share any Personal Data with a Parts Seeker or Parts Puller, you acknowledge and agree that you are doing so outside of the parameters of this Privacy Policy. Row52 cannot control and will not be responsible or liable for any Personal Data or other information that you elect to share with a Parts Seeker or Parts Puller through the Row52 Services.

Non-Identifiable Data: When you access or use the Row52 Services, we automatically collect information about you, including:

  • Log Information: We log information about your use of the Row52 Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Web Site.
  • Device Information: We collect information about the computer or mobile device you use to access our Web Site, including the hardware model, operating system and version, unique device identifiers and mobile network information.
  • Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information, and this may include sending cookies, including flash cookies, to your computer or mobile device. Cookies are small data files stored on your hard drive or in device memory that helps us to improve our Web Site and the Row52 Services and your experience, see which areas and features of our Web Site and/or the Row52 Services are popular and count visits. We may also collect information using web beacons (also known as "tracking pixels"). Web beacons are electronic images that may be used in connection with our Web Site and/or e-mails, and they help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an e-mail has been opened and acted upon.

Our cookies help provide additional functionality to the Web Site and help us analyze Web Site usage more accurately. For instance, our Web Site may set a cookie on your browser that allows you to access the Web Site without needing to remember and then enter a password more than once during a visit to the Web Site. However, these cookies are not required for the functionality of Web Site and you are not required to accept any cookies to use this Web Site. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Web Site’s features.

The Web Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the Web Site analyze how users use the Web Site. The information generated by the cookie about your use of the Web Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Web Site, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

Managing Cookies and Do Not Track: You can inform the web services with which the Web Site or Row52 Services integrate (such as social buttons, widgets, and other embedded features or content) that you do not want certain information about your webpage visits to be collected. Enabling “Do Not Track” in your web browser settings is an easy way to accomplish this. The “Do Not Track” browser setting is supported by recent versions of major browsers. Please consult on how to enable this privacy setting on your browser. You can also change the way your browser handles cookies. Already existing cookies can be deleted. Please consult on how to manage or delete cookies in your browser.

Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the Web Site and Row52 Services, Row52 often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and Row52 may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. Row52 may also disclose aggregated user statistics in order to describe our Row52 Services to current and prospective business partners and to other third parties for other lawful purposes.

If you give us Personal Data about someone else or a business entity, you must do so only with their explicit and prior consent. You must inform them how we collect, use, disclose, and retain their Personal Data according to this Privacy Policy


Row52 uses the Personal Data you provide in a manner that is consistent with this Privacy Policy. If you provide Personal Data for a certain reason, we may use the Personal Data in connection with the reason for which it was provided. We may use the Personal Data and other information that we collected through the Web Site for various purposes, including to:

  • Provide, maintain and improve the Row52 Services;
  • Provide and deliver the products and services you request, process transactions and send you related information, including confirmations and invoices;
  • Give you access to your purchase history, Yard or Parts listings, internal messages, and other features of the Row52 Services;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Respond to your comments, questions and requests and provide customer service;
  • Communicate with you about services, offers, promotions and events offered by Row52 and others, and provide news and information we think will be of interest to you;
  • Monitor and analyze trends, usage and activities in connection with our Web Site and the Row52 Services;
  • Personalize and improve the Row52 Services and provide advertisements, content or features that match user profiles or interests;
  • Process and deliver contest entries and rewards;
  • Link or combine with information we get from others to help understand your needs and provide you with better service;
  • Carry out any other purpose for which the information was collected;
  • Prevent, detect, mitigate, and investigate fraud, security breaches, and potentially prohibited or illegal activities; and
  • Enforce this Privacy Policy, our Terms of Use, and other policies.


Row52 is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:

Business Transfers. As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.

Related Companies We may also share your Personal Data with our Related Companies for purposes consistent with this Privacy Policy.

Agents, Consultants and Related Third Parties: Row52, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases, technical development and processing payments.

Stripe and Its Corporate Family: We may disclose your Personal Data to Stripe and its corporate family to prevent, detect, mitigate, and investigate potentially illegal acts, fraud and/or security breaches and to assess and manage risk, including to alert you if fraudulent activities have been detected on your Row52 or Stripe accounts; provide customer services, including to help service your account or resolve disputes (e.g., between a Parts Seeker and Parts Puller); facilitate the processing of payment and shipping and related services for purchases or sales you made using Stripe.

Legal Requirements: Row52 may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Row52, (iii) act in urgent circumstances to protect the personal safety of users of the Web Site or Row52 Services or the public, or (iv) protect against legal liability.


Our Web Site may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on our Web Site with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. These social media sites may give us automatic access to certain Personal Data retained by them about you (e.g., content viewed by you, content “Liked” by you, and information about the advertisements you have been shown or may have clicked on). You control the Personal Data you allow us to have access to through the privacy settings on the applicable social media site and the permissions you give us when you grant us access to your Personal Data retained by the respective social media site about you. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features. By associating an account managed by a social media site with your account and authorizing us to have access to this information, you agree that we may collect, use and retain the information provided by these social media sites in accordance with this Privacy Policy.


Cookies. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Removing or rejecting browser cookies does not affect third party flash cookies used in connection with our Services. To delete or disable flash cookies please visit for more information. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of certain features on our Web Site.

Promotional Communications. You may opt out of receiving promotional e-mails from Row52 by following the instructions in those e-mails. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.


This Privacy Policy does not apply to any Personal Data collected by Row52 other than Personal Data collected through the Web Site or Row52 Services. This Privacy Policy shall not apply to any unsolicited information you provide to Row52 through the Web Site or Row52 Services or through any other means. This includes, but is not limited to, information posted to any public areas of the Web Site, such as bulletin boards (collectively, “Public Areas”), any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and Row52 shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.


Our Web Site is not directed towards children and is not intended for use by children. Row52 does not knowingly collect Personal Data from children under the age of 13. If you are under the age of 13, please do not submit any Personal Data through the Web Site or Row52 Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data through the Web Site or Row52 Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Data to Row52 through the Web Site or Row52 Services, please contact us, and we will endeavor to delete that information from our databases.


This Privacy Policy applies only to the Web Site and Row52 Services. The Web Site or Row52 Services may contain links to or otherwise interact with other web sites or products not operated or controlled by Row52, including without limitation Stripe (the “Third Party Sites”), including third party add-ons, applications and other software that could track your usage or collect Personal Data. The policies and procedures we described here do not apply to the Third Party Sites. If you decide to access any Third Party Sites or use services provided by any Third Party Sites in connection with a Pull, you do so at your own risk and your disclosure of your Personal Data on Third Party Sites is governed solely by the applicable Third Party Site’s policies. We suggest contacting those third parties directly for information on their privacy policies.


Row52 takes reasonable steps to protect the Personal Data provided via the Web Site and Row52 Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail or messages sent to or from the Web Site or Row52 Services may not be secure. Therefore, you should take special care in deciding what information you send to us. Please keep this in mind when disclosing any Personal Data to Row52 via the Internet.


Your access to and use of the Web Site is subject to the Terms of Use at


The Web Site, our Row52 Services and our business may change from time to time. As a result, at times it may be necessary for Row52 to make changes to this Privacy Policy. Row52 reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated above. Your continued use of the Web Site or Row52 Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.


Account Information. You may update, correct or delete information about you at any time by logging into your online account or e-mailing us at If you wish to deactivate your account, please e-mail us at but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

Contact Us. Please also feel free to contact us if you have any questions about Row52’s Privacy Policy or the information practices of the Web Site or Row52 Services.

You may contact us as at: